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For athletes, optimizing performance and maintaining peak health is of great importance. While protein powders have long been the go-to supplement for muscle recovery and growth, the incorporation of additional key nutrients can unlock further benefits. One such valuable addition is MenaQ7® Vitamin K2, which offers clinically proven health benefits for bone and cardiovascular health … Continue reading Unveiling the Benefits of MenaQ7® Vitamin K2 in Sports and Protein Powders
For athletes, optimizing performance and maintaining peak health is of great importance. While protein powders have long been the go-to supplement for muscle recovery and growth, the incorporation of additional key nutrients can unlock further benefits. One such valuable addition is MenaQ7® Vitamin K2, which offers clinically proven health benefits for bone and cardiovascular health – key areas for sports and fitness enthusiasts, as well as for the weekend warrior that seeks to stay active for longer.
Strong, resilient bones are crucial for athletes to withstand the demands of challenging training, and although cardiovascular health is perhaps not the first thing that comes to mind in relation to sports performance, it plays a pivotal role in our foundational health and our overall fitness.
Today, consumers are increasingly focused on the validation of claimed benefits when purchasing supplements and functional foods. The demand for effective and clinically proven ingredients has never been higher. With MenaQ7®, you can confidently state its benefits as it is the only clinically proven Vitamin K2 as MK-7 for bone and heart health available in the market to date. Furthermore, preliminary data from recent research on MenaQ7® demonstrates its ability to counteract oxidative stress in smooth muscle cells and increase ATP production, revealing its potential for additional benefits.
To learn more about how incorporating MenaQ7® can diversify and add value to your sports portfolio, we invite you to download our brochure. The brochure includes a step-by-step guide on best practices for formulating vitamin K2 in protein powders, providing you with the best starting point for success.
> Download Your Step-By-Step Guide
MenaQ7® has been the pioneering force in the world of Vitamin K2, recognized for its clinically proven benefits to support bone and cardiovascular health, which created the K2 category. And still, there is more to come with MenaQ7®. The success of the MenaQ7® story and its proven health effects across life stages has spurred unprecedented interest in … Continue reading A New Look for a New Era of Vitamin K2 – Enjoy Our New Video
MenaQ7® has been the pioneering force in the world of Vitamin K2, recognized for its clinically proven benefits to support bone and cardiovascular health, which created the K2 category. And still, there is more to come with MenaQ7®.
The success of the MenaQ7® story and its proven health effects across life stages has spurred unprecedented interest in this little but powerful molecule.Today, the importance of Vitamin K2 is more crucial than ever, and its future is burning bright.
Expanding Our Understanding of Vitamin K2
As research advances, it becomes increasingly important to explore the expanding role of Vitamin K2 in supporting various aspects of health. At Gnosis, we now look beyond K2’s proven benefits of bone and heart health, and with that step-change, the time has come to redefine the MenaQ7® brand identity to align with this aspiration for new discovery and validation.
The magnifying glass element of the new logo represents the brand’s curious spirit. The color change signifies the commitment to natural processes that leave minimal impact on the environment.
The new brand identity should serve as a reminder that MenaQ7® is a tool for transforming lives through science-backed, natural solutions. Simply put, MenaQ7® is the K2 for brands that aspire for more. We invite you to experience the brand’s evolution for yourself.
> Watch the Video Now
Creating the Vitamin K2 category almost 20 years ago, a new MenaQ7® brand identity earmarks the next era of K2. Gnosis by Lesaffre is excited to announce the new identity for its uniquely scientifically backed Vitamin K2 as MK-7: MenaQ7®â. The established K2 category creator with more than 22+ published human clinical trials, MenaQ7® as … Continue reading Experience the New MenaQ7 K2 Brand Identity
Creating the Vitamin K2 category almost 20 years ago, a new MenaQ7® brand identity earmarks the next era of K2.
Gnosis by Lesaffre is excited to announce the new identity for its uniquely scientifically backed Vitamin K2 as MK-7: MenaQ7®â. The established K2 category creator with more than 22+ published human clinical trials, MenaQ7® as a brand has remained relatively unchanged for the past 14 years, with a keen focus on validated benefits for bone health in children and adults and cardiovascular health in adults. But in acquiring MenaQ7® in 2021, Gnosis recognized the growing potential of Vitamin K2 for more areas of health, marking the perfect time to introduce the new MenaQ7® Natural Vitamin K2 as MK-7.
“The foundation of clinical evidence using MenaQ7® is what built the Vitamin K2 category and shaped our understanding of this important nutrient as we know it today. We believe the brand has signified ‘Quality Confirmed by Science,’ which is why so many of our partners include the logo on their product labels, marketing collateral, and websites,” says Marc Philouze, Gnosis by Lesaffre General Manager. “Yet research is beckoning the continuation of that pioneering spirit, and more work must be done to confirm Vitamin K2’s expanding role in supporting other areas of health. To that end, we have decided to introduce a new logo and brand identity for this new journey.”
New Elements
Customers and the industry can expect no change in the core tenants of MenaQ7®: Science, Expertise, and Support. These pillars will anchor the brand on this new path of innovation, according to Philouze, which led to the “magnifying glass” component of the logo.
“The magnifying glass speaks to the curious spirit of discovery, and that quality and science must be meticulously sought,” he continues. “Curiosity is essential to usher Vitamin K2 into the future – illuminating new indications with technological innovations unlocking new consumer applications.”
Other new elements are the logo’s colors and tagline. The new logo emphasizes Gnosis’s dedication to natural processes that leave minimal environmental impact. To that end, the colors are softened and reversed from the traditional dark blue with a light green accent. And where MenaQ7® has long been “Vitamin K2 as MK-7,” the MenaQ7 logo tagline is now “Natural Vitamin K2 as MK-7.”
“The visual identity introduced today has been designed to better connect with our customers and the industry, and represent the work we do, utilizing what nature has to offer and the protection of our planet’s resources,” concludes Philouze. “As we look to the future, we see nothing but promise and potential, particularly as the benefits of Vitamin K2 are expanding. Here, again, we will lead in that discovery with MenaQ7®.”
The new brand identity is reflected on the refreshed www.MenaQ7.com and will make the transition to quality finished products featuring MenaQ7®.
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About Gnosis by Lesaffre
Gnosis by Lesaffre harnesses the power of microorganisms and biotransformation processes like fermentation to cultivate nutritional actives, probiotics, and nutritional and functional yeasts that benefit human health and well-being. The team draws on its focused research and application capabilities to collaborate with nutraceutical and pharmaceutical brands to develop game-changing products for their customers.
Gnosis by Lesaffre – Exploring Life to Improve Living. http://www.GnosisByLesaffre.com
About Lesaffre
A key global player in fermentation for more than a century, Lesaffre, with a 2.2-billion-euro turnover, and established on all continents, counts 10,700 employees and more than 70 nationalities. On the strength of this experience and diversity, we work with customers, partners, and researchers to find ever more relevant answers to the needs of food, health, naturalness, and respect for our environment. Thus, every day, we explore and reveal the infinite potential of microorganisms. To nourish 10 billion people, in a healthy way, in 2050 by making the most of our planet’s resources is a major and unprecedented issue. We believe fermentation is one of the most promising answers to this challenge.
Lesaffre – Working together to better nourish and protect the planet.
In honor of the CDC’s recognition of February as “Heart Month,” the Council for Responsible Nutrition (CRN) highlighted the health care cost savings potential of four nutrient categories. The CRN report notes all four ingredient categories — omega-3 fatty acids, magnesium, vitamin K2, and soluble fibers — have significant research backing, so much so … Continue reading Heart-Healthy Ingredients Can Spell Big Savings : CRN Report
In honor of the CDC’s recognition of February as “Heart Month,” the Council for Responsible Nutrition (CRN) highlighted the health care cost savings potential of four nutrient categories.
The CRN report notes all four ingredient categories — omega-3 fatty acids, magnesium, vitamin K2, and soluble fibers — have significant research backing, so much so that three of them have achieved FDA-approved qualified health claims. While considered a « latecomer ,» the report notes persuasive evidence is piling up for the vitamin K2’s effects in suppressing the development of arterial plaques. The mechanism of action has been shown to be the activation of the bone-building protein osteocalcin, which serves to maintain calcium in the bones and keep levels in the blood down to healthy amounts.
Curious what the health care cost savings could be?
The report assigns the specific yearly potential in the 2022 to 2030 timeframe.
Vitamin K deficiency is common among kidney transplant recipients (KTR) and likely contributes to progressive vascular calcification and stiffness. Vitamin K2’s proven cardiovascular support makes it a nutrient for consideration. MenaQ7 has been the source material for more than 22 published human clinical trials confirming safe and efficacious heart and bone benefits. Some of … Continue reading Vitamin K2’s Kidney Health Potential
Vitamin K deficiency is common among kidney transplant recipients (KTR) and likely contributes to progressive vascular calcification and stiffness. Vitamin K2’s proven cardiovascular support makes it a nutrient for consideration.
MenaQ7 has been the source material for more than 22 published human clinical trials confirming safe and efficacious heart and bone benefits. Some of those trials examined the positive impact of K2 supplementation in patients with compromised kidney health as those patients expressed intense calcification as a symptom of their condition.
According to the researchers of a new trial published in the American Journal of Transplantation, «in this randomized, double-blind, placebo-controlled clinical trial, vitamin K- supplementation did not alter serum calcification propensity, but ‘inhibited’ progression of arterial stiffness in KTR, suggesting that vitamin K may have vascular effects independent of serum calcification propensity. These results provide a basis for long-term intervention studies with vitamin K2-supplementation in KTR. »
Gnosis by Lesaffre finds these results promising, picking up on some of the important work that started with MenaQ7 Vitamin K2 as MK-7. Westenfeld et al. published a standout randomized controlled trial in 2013, that confirmed most hemodialysis patients have a functional vitamin K deficiency, and that K2 supplementation (as MenaQ7) induced a dose- and time-dependent decrease in circulating inactive Matrix Gla Protein (MGP) and Osteocalcin, the K-dependent proteins that support heart and bone health, respectively.
As March is National Kidney Month, we hope to shine a light on this important work showing the potential of a natural vitamin. And we will continue to drive discovery through scientific research.
MenaQ7 science has confirmed that Vitamin K2 simultaneously supports bone and heart health. But did you know that research also points to an important link between K2 and kidney health? We invite you to enjoy a new eBook that highlights Vitamin K2’s unique ability to help the body to properly utilize calcium, as well … Continue reading Vitamin K2 Health Benefits : New eBook
MenaQ7 science has confirmed that Vitamin K2 simultaneously supports bone and heart health. But did you know that research also points to an important link between K2 and kidney health?
We invite you to enjoy a new eBook that highlights Vitamin K2’s unique ability to help the body to properly utilize calcium, as well as detailing the groundbreaking science that shows MenaQ7 K2 supports bone health (in adults and children), and cardiovascular and kidney health (in adults).