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This Cookie Notice was last updated on 05/07/2024 This Cookie Notice applies to the Gnosis by Lesaffre (a Business Unit of Lesaffre, referred to as “Lesaffre International and affiliates”) website available at www.menaq7.com (the “Website”). You may access and change your cookie preferences at any time by clicking the “consent preferences” icon pictured bottom left … Continue reading Cookie Policy
This Cookie Notice was last updated on 05/07/2024
This Cookie Notice applies to the Gnosis by Lesaffre (a Business Unit of Lesaffre, referred to as “Lesaffre International and affiliates”) website available at www.menaq7.com (the “Website”). You may access and change your cookie preferences at any time by clicking the “consent preferences” icon pictured bottom left of your screen.
DEFINITION OF COOKIES
LESAFFRE INTERNATIONAL (ALSO REFERRED TO AS THE “LESAFFRE“, “WE” OR “US“) USES COOKIES ON THE WEBSITE. A COOKIE IS A VERY SMALL TEXT DOCUMENT, WHICH OFTEN INCLUDES AN ANONYMOUS UNIQUE IDENTIFIER. COOKIES ARE CREATED WHEN YOUR BROWSER LOADS A PARTICULAR WEBSITE. THE WEBSITE SENDS INFORMATION TO THE BROWSER WHICH THEN CREATES A TEXT FILE. EVERY TIME THE USER GOES BACK TO THE SAME WEBSITE, THE BROWSER RETRIEVES AND SENDS THIS FILE TO THE WEBSITE’S SERVER. FIND OUT MORE ABOUT THE USE OF COOKIES ON WWW.ALLABOUTCOOKIES.ORG.
We also use other forms of technology (such as web beacons or pixel tags) which serve a similar purpose to cookies, and which allow us to monitor and improve our Websites. When we talk about cookies in this Cookie Notice, this term includes these similar technologies. If you would like more information about our privacy practices, please consult our Privacy Notice here.
COOKIES WE USE AND THE INFORMATION THEY COLLECT
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THIRD PARTIES
Your use of Website may result in some cookies being stored that are not controlled by us. This may occur when the part of the Website you are visiting makes use of a third-party analytics or includes content displayed from a third-party website, for example, YouTube. You should review the privacy and cookie notices of these services to find out how these third parties use cookies and whether your cookie data will be transferred to a third country. A list of the third parties who place cookies on the Website can be found [here].
TECHNOLOGY MANAGEMENT
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CONTACT US
The responsible entity is Lesaffre International. If you have questions about this Cookie Notice or wish to contact us for any reason in relation to our cookies use, please contact us at
Gnosis by Lesaffre
Digital Communication Department
101 Menin Sreet, 59170, Marcq-en-Baroeul (France)
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Our K2 Brochure breaks down the key differences between K1 and K2, explaining their mechanisms of action and the prevalence of deficiency in the population. Including compelling graphic design and messaging, it equips you with the tools to tell the important K2 story in a way that resonates with your audience.
As MenaQ7® K2 has solidified its clinical foundation in supporting strong bone and heart health, consumer awareness is on the rise. While this is excellent news, it also attracts less experienced K2 suppliers to the market. How do you ensure you’re selecting the best K2?
We are thrilled to bring you our Vitamin K2 Brochure, which provides all the insights you need to make a sound ingredient selection. It also equips you with essential elements to craft a compelling story about the importance and benefits of clinically proven MenaQ7®.
The Basics of Vitamin K and Beyond
When considering vitamin K for your product, it’s crucial to understand the distinction between its various forms, primarily K1 and K2. Your product’s effectiveness depends on featuring the most optimal form.
Our K2 Brochure breaks down the key differences between K1 and K2, explaining their mechanisms of action and the prevalence of deficiency in the population. Including compelling graphic design and messaging, it equips you with the tools to tell the important K2 story in a way that resonates with your audience.
What is the Target Audience for K2?
Proven effective in supporting bone and cardiovascular health — foundational across all life stages — Vitamin K2 can be strategically positioned to diverse demographics.
Whether targeting menopausal women, children’s early development, individuals leading active lifestyles, or those focused on longevity, our research and marketing tools offer invaluable support for your communication efforts.
Natural and Pure K2: For the Health of People and Planet
Crafted in the heart of Europe within our cGMP facility, our multi-step fermentation process mirrors nature’s own K2 production. Gain insight into our environmental management systems and the specific measures and commitments Gnosis has implemented to minimize our environmental footprint.
These factors distinguish MenaQ7® from newer market entrants, offering consumers a cherished value: natural, pure, and proven K2.
Clinically Proven MenaQ7® in a Wide Range of Applications
While MenaQ7® is the most clinically proven K2 as MK7 in the market, our efforts to substantiate new areas of importance are underway. Our developments allow you to stay one step ahead of the curve when it comes to clinical research, but also when it comes to innovative delivery systems. Our solutions platform caters to a wide range of finished products.
MenaQ7® is the K2 for brands that aspire for more – and this Brochure tells you why.
>Download Now!
Alongside claims of natural ingredients, consumers are looking for brands that are serious about sustainability. As consumers grow more conscious of their ecological impact, they prioritize eco-friendly choices. Are your ingredient suppliers meeting consumer standards?
Alongside claims of natural ingredients, consumers are looking for brands that are serious about sustainability. As consumers grow more conscious of their ecological impact, they prioritize eco-friendly choices.
Produced at the Gnosis by Lesaffre Italian plant, MenaQ7® vitamin K2 adheres to the Environmental Management System, ISO 14001, and the Occupational Health and Safety Management System ISO 45001 standards.
After comprehensive assessments, we identified specific steps in our process where improvements can be made to improve energy efficiency. Our ongoing commitment involves substantial investments in sustainable practices to minimize environmental impact. In this piece, we provide an overview of the actions we take to ensure we reduce our ecological footprint effectively.
Our Sustainability Initiatives
- CO2 & Energy Reduction: A core commitment for Gnosis is to reduce our carbon footprint. Through investments in various systems, we recover condensates, minimize purge water, and anticipate a 5% reduction in electricity consumption by 2024.
- Water Reduction: In 2024, a project targeting a 20% reduction in water usage for cooling steam condensate will be implemented. Additionally, we already reuse wastewater to limit freshwater consumption.
- Waste Management: Implementing effective procedures, we actively reduce waste by providing pre-treated waste solvents through distillation, transforming them into secondary raw materials for external manufacturing sites.
Healthier People, Healthier Planet
While MenaQ7® stands out as the clinically proven vitamin K2 as MK-7, our commitment goes beyond efficacy. The brand has long catered to the evolving needs of supplement users: natural origin, vegan-friendly, GMO-free, allergen-free, and with a “free-from” approach to our product development.
Together, MenaQ7®‘s natural profile and Gnosis’ sustainable efforts offer a comprehensive value add, making it an ideal partner for supplement brands committed to a truly holistic approach to health for people and the planet alike.
> CHECK OUT OUR NEW VIDEO
This post highlights opportunities for brand owners based on key consumer trends for 2024. It is all about finding the optimal ingredient setting your product apart from the competition. We believe MenaQ7® is such an optimal ingredient. Consumers prioritize ingredients for better value According to Innova Market Insights “Ingredients Taking the Spotlight”, is at the … Continue reading Key Consumer Trends to Pay Attention to in 2024
This post highlights opportunities for brand owners based on key consumer trends for 2024. It is all about finding the optimal ingredient setting your product apart from the competition. We believe MenaQ7® is such an optimal ingredient.
Consumers prioritize ingredients for better value
According to Innova Market Insights “Ingredients Taking the Spotlight”, is at the top of their identified consumer trend of 2024. In other words, the hero of the product is the ingredients within it. Consumers look for value in the ingredients within the product and one-third of consumers report looking at the ingredients of interest on the product packaging.
Despite the cost-of-living crisis, FMCG Gurus also highlights value as a key trend with consumers. Specifically, consumers seek value in the form of efficacy, quality, and convenience. They ask questions like; does the product serve my needs, is efficacy-proven, is it trustworthy and is the dose form appealing? A key takeaway from FMCG Gurus is that value is more important to consumers than the lowest price, and brands should focus on innovation rather than being a cheaper “me-too” product.
Consumers Prioritize Prevention and Look for Clinically Proven Ingredients
According to Innova Market 1 in 3 global consumers report being more proactive when it comes to their health and prioritize a strategy of prevention when it comes to their physical health. When asked what their major concerns related to physical health are, the response was 1: Weight Management 2: Heart Health 3: Bone and Joint Health.
As consumers are getting more educated, higher inspection of your product is taking place. Consumers expect evidence and proof of the efficacy relating to the claims attached to a product. Brand owners who can provide evidence and documentation as part of their product information will be in a stronger position to build trust with consumers. Choosing branded ingredients with clinical documentation is crucial in meeting this demand.
Natural Ingredients and Sustainability
Beyond proven and science-backed claims, consumers are still looking for natural ingredients that are free from artificial additives, preservatives, and chemicals. Consumers are increasingly conscious of the impact of their choices on personal health and the environment. Features like Organic and non-GMO are often associated with a holistic approach to health and well-being, resonating with consumers seeking a more natural and integrated approach to their health. FMCG Gurus highlights a growing focus on ingredient transparency, where consumers are increasingly attentive to product labels and seeking healthy, clean, and recognizable ingredients.
How MenaQ7® Align with Consumer Demands
With MenaQ7® we are very confident your product will be equipped with the tools to meet the scrutiny of today’s health-conscious consumer.
With 22+ published clinical studies, and more underway, it is the most clinically proven Vitamin K2 as MK-7 in the market, and the only clinically proven for both bone and cardiovascular health. Our core focus is to translate complex clinical data from our research into compelling marketing tools, offering robust support to our customers.
MenaQ7® is derived by a fermentation process that mimics how nature produces vitamin K2 as MK-7. The MenaQ7® portfolio is complete with free from attributes, including all known allergens, it is vegan-friendly and of course non-GMO.
Through in-house production, Gnosis ensures 100% transparency allowing for complete traceability and control throughout the production process. And you are welcome to have a closer look.
With the most comprehensive K2 Solutions Platform, the clinically proven health benefits of MenaQ7® can effectively be incorporated into a range of new and increasingly sought-after products such as gummies, chewables, dispersible powders, and more.
Choose MenaQ7® in your next product development and enjoy the confidence of a carefully-made marketing story and messaging that will earn consumers trust in your brand.
Reach out today and let us start the conversation.
An epidemiological study has revealed an increase in bone mineral density in women and men over 60 in less than one decade. A new published in the Journal of Bone and Mineral Research has yielded findings demonstrating that continued education and encouragement about dietary supplement consumption works! The authors analyzed data from one of the … Continue reading Study Shows Proactive Supplementation Keeps Bones Healthy
An epidemiological study has revealed an increase in bone mineral density in women and men over 60 in less than one decade.
A new published in the Journal of Bone and Mineral Research has yielded findings demonstrating that continued education and encouragement about dietary supplement consumption works! The authors analyzed data from one of the longest-running epidemiological studies into osteoporosis – the Dubbo Osteoporosis Epidemiology Study (DOES). This study includes more than 3,000 adults 60 and older who were tracked for several years in two time sets: 1988-1992 and 1999-2001.
The results showed a dramatic difference in bone health between the two cohorts. The latter group showed a 3% increase in bone mineral density from the previous cohort. And the latter group had a 45% reduction in hip fractures. This improved bone mineral density status reflects a more proactive mindset to utilize available tools and lifestyle adaptation to protect bone health during aging. Since 2013, one tool has gained tremendous global awareness – Vitamin K2 as MK-7 (as MenaQ7®).
The DOES substantiates a landmark three-year study in healthy menopausal women who consumed 180 mcg MenaQ7 or placebo daily. Results were remarkable: the researchers found a statistically significant reduction in the rate at which age-related bone mineral density and content were lost in femoral neck (hip) and lumbar spine.
Taken together, the 2013 study and the epidemiological findings create a powerful case for K2 to be a required nutrient to support bone health.