One of the most-recognized and sought-after certifications is « Non-GMO Project Verified ». The good news: If your supplement product features MenaQ7 K2, you have always met this need.
Consumers have been asking for Non-GMO transparency for more than two decades. A 2020 survey of 2000 individuals in the US and Canada shows that “USDA Organic” and “Non-GMO Project Verified” are the most recognizable and sought-after certifications on food products. Further, it has now become all but mandatory in the natural product industry especially as brands prepare to comply with new laws and store policies.
The good news: If your dietary supplement product features MenaQ7 Vitamin K2 as MK-7, you have always been compliant. If your K2 product has not included MenaQ7, you may want to reconsider your supplier.
Pioneering the K2 Category
While many suppliers are entering the market offering Vitamin K2, MenaQ7 Vitamin K2 as MK-7 started the category when it was first introduced 15 years ago. All the science confirming safe and efficacious bone and heart health benefits used MenaQ7 as the actual source material. Those studies – 22+ to date with more currently underway – were conducted in healthy and patient populations, adults as well as children.
But being a pioneer is not just about driving the clinical evidence; it also meant that MenaQ7 be held to the highest standards, including achieving Non-GMO Verification from the Non-GMO Project, a non-profit 501(c)3 organization that offers North America’s only third-party verification and labeling for non-GMO (genetically modified organism) food and products. The complete MenaQ7 line was verified 8 years ago, while the following certifications were also obtained:
• Novel Food Status
• Self-Affirmed GRAS
• Suitable for Vegans
• Free from Pesticides and Toxins
What Does This Mean For Brand Owners?
Companies that seek to invest to offer the highest quality products must insist their raw material suppliers support their efforts. This means not only ensuring their ingredients are clinically validated, but that they achieve the certifications that will allow finished products to stand out on crowded shelves.
Remember that 2020 consumer survey? Among the 15 certification marks that appear on food products, 63% of consumers recognize USDA Organic and 54% recognize the Non-GMO Project butterfly logo. The next most recognized certification was Gluten-Free (32%) and then Fair Trade (30%).
Choosing MenaQ7 Vitamin K2 as MK-7 means you are one step closer to being able to label your finished product as “Non-GMO,” earning an important and growing faction of consumers’ purchases.