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MenaQ7 K2 Non-GMO Verified … Always

« Non-GMO Project Verified »

One of the most-recognized and sought-after certifications is « Non-GMO Project Verified ». The good news: If your supplement product features MenaQ7 K2, you have always met this need.

Consumers have been asking for Non-GMO transparency for more than two decades. A 2020 survey of 2000 individuals in the US and Canada shows that “USDA Organic” and “Non-GMO Project Verified” are the most recognizable and sought-after certifications on food products. Further, it has now become all but mandatory in the natural product industry especially as brands prepare to comply with new laws and store policies. 

 

The good news: If your dietary supplement product features MenaQ7 Vitamin K2 as MK-7, you have always been compliant. If your K2 product has not included MenaQ7, you may want to reconsider your supplier. 

Pioneering the K2 Category

 

While many suppliers are entering the market offering Vitamin K2, MenaQ7 Vitamin K2 as MK-7 started the category when it was first introduced 15 years ago. All the science confirming safe and efficacious bone and heart health benefits used MenaQ7 as the actual source material. Those studies – 22+ to date with more currently underway – were conducted in healthy and patient populations, adults as well as children. 

 

But being a pioneer is not just about driving the clinical evidence; it also meant that MenaQ7 be held to the highest standards, including achieving Non-GMO Verification from the Non-GMO Project, a non-profit 501(c)3 organization that offers North America’s only third-party verification and labeling for non-GMO (genetically modified organism) food and products. The complete MenaQ7 line was verified 8 years ago, while the following certifications were also obtained:  

 

• Novel Food Status

• Self-Affirmed GRAS

• Halal

• Kosher

• Suitable for Vegans

• Allergen-free

• Free from Pesticides and Toxins

 

What Does This Mean For Brand Owners?

Companies that seek to invest to offer the highest quality products must insist their raw material suppliers support their efforts. This means not only ensuring their ingredients are clinically validated, but that they achieve the certifications that will allow finished products to stand out on crowded shelves.  

 

Remember that 2020 consumer survey? Among the 15 certification marks that appear on food products, 63% of consumers recognize USDA Organic and 54% recognize the Non-GMO Project butterfly logo. The next most recognized certification was Gluten-Free (32%) and then Fair Trade (30%). 

 

Choosing MenaQ7 Vitamin K2 as MK-7 means you are one step closer to being able to label your finished product as “Non-GMO,” earning an important and growing faction of consumers’ purchases. 

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MenaQ7 study with children

45 mcg per day of vitamin K2 was shown to support the needs of healthy bones in children

Growing Strong Bones

Childhood is the most essential period for developing and building healthy bone mass.
However, research shows children have 8 to 10 times higher levels of inactive osteocalcin, which means they are not optimally building the bone mass they require during this period.[3]

In turn, today we see an increase in low-energy fractures in children. Thankfully there is a way to mitigate this situation.

Studies show that children who have optimal levels of Vitamins K2 and D3 have fewer bone fractures than children with lower status of these two vitamins. [4,5]

MenaQ7® is the only Vitamin K2 on the market proven to benefit bone health in children.

[3] Theuwissen E et al. Food & Function. 2013;5(2):229-34
[4] Popko J et al. Nutrients. 2018 Jun 6;10(6):734.
[5] Karpiński M et al. J Am Coll Nutr. 2017 Jan;36(1):64-71

MenaQ7® study show

180 mcg per day of vitamin K2 maintain bone health in postmenopausal women

Well-Being in Times of Change

It is well recognized that women approaching and going through menopause are prone to develop weaker bones.

During this period, hormonal changes lower oestrogen levels, leading to bone loss and increased fracture risk.

Compromised bone health is estimated to affect 200 million women worldwide. Supporting bone health in women during this period of life is growing in importance, particularly as an ageing population seeks to maintain their quality of life.

The combination of Vitamins K2 and D3 is shown to have a more beneficial effect on this demographic’s bone strength than either vitamin taken alone.[5]

MenaQ7® is the only clinically proven K2 to deliver on the promise of maintaining bone health in postmenopausal women.[2]

[5] Ushiroyama T et al. Maturitas. 202 Mar 25;41(3):211-21.
[2] Knapen MHJ et al. Osteoporos Int. 2013 Sep;24(9):2499-507.

Supporting Mothers for Healthy Babies

Pregnancy is a time of extraordinary change and the WHO estimates 20-30% of pregnant women suffer from some kind of vitamin deficiency. Post-natal supplements are important for many women during this period of their lives to ensure not only their health, but their babies as well.

In particular, pregnant women are advised to increase their calcium levels to support the growing babies’ bone and teeth – and to maintain the mothers own bone mass, which is depleted during pregnancy and nursing.

Research shows that women's bone metabolic status significantly changes over the period between pregnancy and during nursing [6], and as much as 50% of newborns are K deficient. Incorporating Vitamins K2 with D3 in post-natal supplements would benefit both mother and child through their combined optimization of calcium.

[6] Miyamoto T et al. Sci Rep. 2019 May 13;9(1):6787.

MenaQ7® study show

180 mcg per day is beneficial for bone and cardiovascular health.

Do What You Love Longer!

Calcification is believed to be an inevitable and unfortunate result of aging, but studies show that arterial calcification is, in fact, an actively regulated process where Vitamins K2 and D3 play a critical role.

In 2020 the ageing population (people over the age of 65) grew to approximately 727 million. Supporting bone and heart health is vitalto ensure quality of life as we age.

A 2013 study [8] evaluating the cardiovascular effect of Vitamin K2 (MenaQ7®) plus Vitamin D or Vitamin D alone showed more beneficial results when the two nutrients were combined than when D was taken alone.

MenaQ7® is the only clinically Vitamin K2 as MK-7 proven to reduce arterial stiffness in adult populations.[9]

[8] Kurnatowska I et al. Pol Arch Med Wewn. 2015;125(9):631-40.
[9] Knapen MHJ et al. Thromb and Haemost. 2015 May;113(5):1135-44.

 

Active Lifestylers

The bone and joint market is still expected to be driven by aging populations, but trends like Healthy Aging and Fitter for Longer open the market for younger demographics. Since 2000, views have drastically evolved about the importance of staying active and the role bone/joint health plays in one’s ability to do so.

Bone fractures are an obvious hindrance to staying active. In fact, every 3rd woman and every 5th man over the age of 50 will experience osteoporotic fractures. It is also worth noting that young female athletes have higher fracture risks than male counterparts.

Knowing the intricate balance between Vitamins D3 and K2, and its combined benefits for bone and heart health, a product that aims to support active lifestylers should incorporate both.